Brightly lit storefronts and buildings increase name recognition, welcoming customers and letting them know you’re open. Efficient outdoor lighting also deters loitering, break-ins and vandalism. How Efficient Outdoor Lighting Can Improve Your Business.

A well-lit commercial property makes it easier for individuals to navigate walkways, parking lots and entrances. Besides, outdoor lighting creates unique experiences that attract customers and boost sales. How Efficient Outdoor Lighting Can Improve Your Business.

Enhances Visibility

Illuminated commercial properties provide visibility for potential customers and employees, boosting safety and creating a captivating image for the brand. This is particularly vital for businesses with parking lots, walkways and entrances. The right exterior lighting can also reduce energy costs, lowering electricity bills and helping the environment in the long term.

Efficient outdoor lighting highlights signage, enhancing the appearance and visibility for the business in the nighttime hours. This can increase name recognition and attract passersby’s attention, helping establish trust in the brand and boosting customer traffic and sales.

Various outdoor lighting fixtures are available to improve the business’s visibility, including floodlights, wall-mounted sconces and pathway lights. Smart or motion-sensor controls allow for adjustments to lighting settings, saving energy and ensuring the proper level of illumination is provided. Choosing LED options that are dark sky compliant can help to reduce energy consumption and light pollution. Taking care to keep the lights clean and functioning properly can further reduce energy costs.

Reduces Energy Costs

The right lighting can brighten up the exterior of a business and create a warm inviting scene.

Efficient outdoor lighting can improve the appearance of a property and reduce energy costs by lowering electricity consumption.

By incorporating a presence sensor to activate lights only when it senses movement, businesses can further save on energy bills while increasing the lifespan of the lighting system. By reducing operating costs, businesses can increase their revenue and profitability. This is especially important for small businesses where every penny counts.

Enhances Atmosphere

Efficient outdoor lighting doesn’t just improve visibility for businesses, it can also accentuate the atmosphere. Well-designed outdoor lighting illuminates pathways and entrances to reduce safety risks for staff, customers, visitors, and guests. It also helps deter criminal activity like vandalism or break-ins by reducing the chances of intruders seeing where they’re going.

Illuminated entrances can also help attract customers and establish brand recognition for businesses that stay open past the sun goes down. The right lighting can showcase beautiful landscaping, unique architectural features, or a company’s logo, all of which elevate the business and leave a lasting impression on passersby.

This not only cuts down on energy costs, but it can also make your property more attractive and comply with state-adopted energy regulations.

Highlights Signage

If your business is not well-lit, you could be missing out on potential customers after dark. Poorly lit storefronts and buildings leave people wondering whether you’re open, which is why updating your commercial lighting is one of the easiest ways to boost your name recognition and increase traffic.

Use outdoor lighting to highlight your signage and create a unique look for your business. Choose lights with a brighter light source for a more eye-catching effect, or opt for a more subtle illumination with floodlights and other fixtures.

Pole-mounted lighted box signs (also called pylon signs) are a great choice for restaurants, hotels, and car dealerships looking to reach people driving by. For more eye-catching illumination, use directional bulbs like bullets and spotlights that allow you to point the light directly at your signage. Alternatively, use color-changing LEDs to change the lighting to align with specific events and promotions. This type of lighting is also ideal for restaurants that offer al fresco dining in a covered walkway or patio space  needs read more hear.